Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

What you'll learn

• Full understanding of Digital Marketing foundations
• The ability to think strategically about where and how to place ads
• An understanding of the complex way digital advertising companies work together
• A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeted, and more
• What we mean by marketing vs. advertising
• Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign