Business Development

Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of 'developing' the business in some way.

When it comes to organizational growth, business development acts as the thread that ties together all of a company's functions or departments, helping a business expand and improve its sales, revenues, product offerings, talent, customer service and brand awareness.

A solid business development strategy can be integral to a company's growth and success. But if you ask a dozen different people, "What is business development?", you'll likely get a dozen different answers. That's because the role of business development evolves along with the company, and that role varies according to the company's size, maturity and priorities.

Those who work within business development assess a company's performance and seek out ways to improve the company's prospects for growth. Whereas salespeople work directly with individual customers to close deals, business development consists of taking more of a big-picture approach and employing various tactics to position the business for long-term growth.

What you'll learn

• Find ways to stand out from your competitors by differentiating better than them
• Practice 3 strategic tools to strengthen your business strategy
• Increase your value - shape a strategy to attract customers that truly value you
• Play to your strengths and confidently identify the areas that will grow your business
• Avoid common mistakes & learn how top companies have successfully differentiated themselves