Digital Commerce

Digital commerce enables customers to purchase goods and services through an interactive and self-service experience.

Marketing for the digital era is among us. Digital commerce, as it is commonly called, is essential for everything related to product promotion, pricing, analytics, customer acquisition and retention, content development… the list goes on. This technique merges the elements that trigger a transaction in the first place, so without it, a marketing plan could fall at the first hurdle.

An amalgamation of elements are bundled into a marketer’s efforts to execute a digital commerce strategy. Don’t get this confused with ecommerce, because although digital commerce is also an effective tool for marketing, it encompasses a wide array of additional tasks that makes this strategy more thorough.

The commerce landscape of today is evolving at a rapid rate, and with these changes comes a change in consumer behavior. Largely stimulated by the modernization of technology, digital commerce has been embraced as an integral cog in the inner workings of the online retail world. Excelling at it means that you need to evolve with the rise of technology.

What you'll learn

• Grow a Business Online From Scratch
• Build a Digital Marketing Strategy
• Find Your Online Audience
• Drive Targeted Traffic
• Create a Content Strategy Plan